Forever in Blue Jeans, Babe - A History of Denim

It may have been the "Serge de Nimes" from the south of France that gave our favourite trouser duster it's name, or perhaps it was the "Bleu de Genes" from Italy. The investigation is a bit controversial in the soul of those who spend much time thinking of such things. Perhaps it was a little from column A and a little from ray B. What is known for certain, however, is that long before Calvin Klein there was denim and it was beloved.

Our love deal with denim started with those courage modes renegades, the Genoese sailors. Nothing said "chic" in the 1500's like that perfect equipment couple of jeans that could be worn to swab the decks or shimmy a mast, and talk closely versatility! They could be worn wet or dry, pantlegs rolled up or rolled down, and the best fragment of all? Laundering them was as simple as tugging them in a titan mesh behind the ship. Ahh, for the good ole' days.

Well, fast striker a couple hundred age and our beloved blue jeans get a makeover. (Every good modes fashion does poverty to be updated now and again, after all.) Mr. Levi Strauss and Jacob Davis (who never did manage to get his name on the bum of any couple of pants), joined forces in the 1870's to create the copper-riveted denim pants that all great jeans of today derive from. Let ourselves all profits a value to honour the dear Mr. Strauss and the darling Mr. Davis.

It was this great invention (the fastening of pockets to denim pants with copper rivets to make them far less prone to tearing) that spurred the jean revolution. Well, kind of...very slowly, but steadily anyway. Denim jean pants, as they were known, started out as the garb of the worker - the miner, the farmer, the railroad worker, the factory worker. Sturdy and hard-wearing, they couldn't exactly have been called sexy, but they did their positions and did it well.

Then came the real revolution. In the 1950's, denim became a form of non-conformity worn by teens and cub adults questioning the status-quo. Rebel stars such as Marlon Brando, James Dean and Elvis wore their jeans with just the privilege mix of coitus magnetism and rugged negligence of social convention. Those who system the social conventions of the day responded very appropriately by outlawing denim from schools and refusing to admit anyone wearing it to their role of business. A manner star was born.

The 60's and 70's saw the advent of the decorative jean - the bell-bottoms, the embroidered artwork system onto the fabric, the flower force of the day system loose on the growing manner trend. By this time in their history, jeans had lost their borders column in North America and were becoming mainstream - no longer risque, they were becoming a wardrobe basic. Around the globe, they became a phrase of American culture.

Then came the 80's. Who could forget acid-washed denim and stone-washed denim? There was frayed denim and ripped denim, coloured denim and white denim. And let us never forget the beginning of designer denim: Calvin Klein, Armani and Gloria Vanderbilt were the designers of the day. Couture denim had arrived and jeans became perpetuity entrenched in our spunk and closets.

Today's denim is truly a wardrobe staple. In styles ranging from casual to elegant, our jeans are inspired fortification of art. With dozens of top modes designers with a brilliance for denim, our jeans have become sophisticated, innovative, fashion-focused masterpieces.

"I have often said that I craving I had invented blue jeans: the most spectacular, the most practical, the mass relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity - all I view for in my clothes." - Yves Saint-Laurent

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